.:Children are a big target audience for advertiser:.

Children are a big target audience for advertisers because nowadays they are the principal consumers. Parents prefer to buy something for their sons and please whatever they want. However, kids are being increasingly influenced by commercialism, because of that advertisers try to make ads very colorful and with sound effects. With that technique they can get more easily (kids attention).

In industrialized societies there are more cases where children have a enormous purchasing power (directly-indirectly) and are able to persuade and influence parents on what to buy. That makes (more interesting) the way to promote products.

In any case parents have the major responsibility of what children want.